At Cuba Lily, you’ll be spoilt for choice when it comes to picking your perfect ToyWatch. As more and more products are added to the range, ToyWatch are becoming as diverse as they are affordable, and the Plasteramic craze that swept the globe shows no sign of slowing down.

The original Toywatches are as popular as ever, but individual styles such as the ToyWatch Velvet Touch and the ToyWatch Total Stones range are gaining star-power amongst the regular clientele. You’re no longer restricted to a smart Chronograph or diamante encrusted dazzler, as the brand compiles an extensive range of watches in numerous styles to suit everyone’s taste. Whether you want your watch to incorporate a delicate mesh strap or resemble an aviation timepiece like the Toy2Fly range, ToyWatch has something that is sure to impress.

Unlike a more expensive brand, such as Cartier or Omega, Toy Watches are designed for the high street, and although carry a less hefty price tag, are still favourites among the fashion elite. ToyWatches are becoming collectables, and instead of owning a single watch, fans of the brand have multiple designs in multiple colours to go with different outfits.

There is something uniquely unis-x about the ToyWatch range, and you are just as likely to see R&B sensation Kanye West sporting a neon pink ToyWatch as you are Hollywood beauty Sandra Bullock or catwalk queen Naomi Campbell.

ToyWatch have even introduced a range especially for children, so mini-fashionistas can absorb the trend. The Toy Toy Watch collection includes different coloured bezels and pens so that youngsters can design their own piece, an innovative idea that could have influenced the extensive range of brightly coloured watches included in the adult collection.

Cuba Lily is a North East based jewellers and official UK stockist if the brand. The online store also stocks Daisy Chakra Jewellery, Tresor Paris Bracelets and other pieces, including the much sought after Tresor Paris Drop Heart range of bracelets.